10/5/2023 0 Comments New roblox character model![]() ![]() Before Layered Clothing, accessories such as hats and scarves were the only items in Roblox that users could wear over their avatars other Roblox garments were more akin to skins, simply changing the color and texture of avatars’ surfaces.Īt the moment, the best-selling clothing items in Roblox are those that match real-life styles: simple black items, jeans and crop tops, T-shirts with pictures of cats on them. The feature has been available for beta testing since October 21, 2021, but it officially went live last week. ![]() “Moving forward, we’re also planning to do some items specifically for Roblox.” “They were developed for DRESSX initially, but then we took them to Roblox,” said DRESSX co-founder Daria Shapovalova. The digital fashion brand DRESSX released its first line of 12 Roblox garments alongside the launch of the new feature and has already sold 26,000 of the items, which sell for 50 to 200 ROBUX (approximately 50 cents to $2 USD). Virtual-first clothing brands are also using the rollout of Layered Clothing as a gateway into Roblox. ![]() The move paid off: “Some of these are the top-selling items on all of Roblox,” said VBG CEO Justin Hochberg. After Virtual Brand Group, which licenses the rights to brands such as Forever 21 within virtual environments, spotted the development of Layered Clothing in Roblox’s developer forums, the company (and its stable of in-game creators) designed a line of Forever-21-branded clothes for sale the moment the feature went live. The proceeds of Roblox’s in-game sales are usually split between creators and the platform. “It’s just that brands need to be more aware of the existence of Layered Clothing, and I’m very optimistic they will take advantage of that,” said Trusov. “Layered Clothing is still a new technology, but so far it has been proving especially popular, with my sales at tens of thousands just a week after release,” said Arthur Trusov, a Roblox creator who has made over $1 million selling virtual clothing and has worked with brands such as Sonic the Hedgehog to develop assets within the platform. So far, Layered Clothing has been a hit among Roblox users. ![]()
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